Growth & Digital Marketing Consultant

Scale your D2C brand
with data-driven
growth strategy.

I help D2C founders go from unpredictable growth to profitable, repeatable acquisition — across every channel that matters.

Book a Free Strategy Call See what I do →
Your growth partner
Anindita Datta
Ex-Yubi · Ex-Unacademy · D2C Growth
8+
Years experience
₹Cr+
Ad spend managed
10+
D2C brands scaled
6
Channels mastered
Worked with Yubi Unacademy D2C Startups Tech Scaleups Early-Stage Founders
About me

I've built growth engines from
zero to scale.

At Yubi, I built the digital marketing team from scratch — launching and scaling LinkedIn Ads, Google Ads, Email, SMS, and WhatsApp channels for user acquisition and customer lifecycle. At Unacademy, I led performance marketing across multiple product categories, significantly growing contribution margins.

Today I bring that same intensity to D2C founders who are ready to grow profitably — not just in vanity metrics, but in real revenue.

📈
Performance Marketing Leadership Built & led full-funnel digital teams at high-growth startups
🔄
Customer Lifecycle Management Retention, re-engagement, and LTV optimization strategies
🛒
D2C-Native Thinking Deep expertise in the Indian D2C ecosystem, quick commerce & omnichannel

"Most D2C brands don't have a traffic problem — they have a retention and unit economics problem. That's where I start."

P&L
First Lens
CAC
Always tracked
LTV
Growth driver
ROAS
Constantly optimized
What I do

End-to-end growth
for D2C brands.

Start a Project
01
🎯
Growth Strategy & Audit
A full diagnostic of your current funnel — from acquisition to retention. I identify where revenue is leaking and create a prioritised 90-day growth roadmap.
Funnel audit Unit economics Roadmap
02
⚡
Performance Marketing
Data-driven paid campaigns on Meta, Google, and emerging channels like quick commerce. I focus on profitable ROAS and contribution margin — not just clicks.
Meta Ads Google Ads Blinkit / Zepto
03
🔁
Retention & Lifecycle
Build loyalty beyond the first purchase. Email, WhatsApp, and SMS journeys engineered to increase repeat rate, LTV, and reduce churn before it costs you.
Email WhatsApp SMS
04
📊
Analytics & Attribution
No more flying blind. I implement tracking, attribution models, and dashboards so you always know which channels are truly driving profitable growth.
Attribution Dashboards Data stack
05
🚀
Product Launch Strategy
Launch with confidence. From pre-launch buzz to post-launch optimisation, I map your go-to-market across online, quick commerce and D2C channels.
GTM Launch playbook Channel mix
06
🧠
Fractional CMO
Need senior marketing leadership without a full-time hire? I embed with your team on a retainer — owning strategy, mentoring your marketers, and driving results.
Retainer Team mentoring OKRs
My process

How we'll work
together.

01
Discovery Call
A 30-minute deep dive into your brand, numbers, channels, and where you want to be in 12 months. No pitch, just clarity.
→
02
Growth Audit
I analyse your full funnel — ad accounts, retention metrics, P&L, and channel performance — to find your biggest growth levers.
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03
90-Day Roadmap
A clear, prioritised action plan with quick wins and longer-term plays, tailored to your team's capacity and budget.
→
04
Execute & Iterate
We implement, measure, and double down on what works. Weekly reviews keep us moving fast and investing in the right places.
Results & testimonials

What founders say
after working with me.

"Anindita completely transformed our approach to retention. We went from a 22% repeat purchase rate to 38% in under 4 months. The WhatsApp flows she built are running on autopilot and keep paying off."

RK
Rahul Kapoor
Founder, D2C Skincare Brand

"We were burning through our Meta budget with no clear ROAS visibility. In 6 weeks, Anindita restructured our whole paid setup. Our CAC dropped 34% and we finally know what's working."

PS
Priya Sharma
Co-founder, Nutraceuticals D2C

"What sets Anindita apart is she actually understands the P&L. She's not optimising for clicks, she's optimising for our business. Rare combination of strategic thinking and hands-on execution."

AJ
Arjun Joshi
CEO, Apparel D2C Brand

"She helped us launch on Blinkit and build a quick commerce strategy from scratch. Our first month on the platform exceeded our website sales. We wouldn't have figured that out without her."

SM
Sneha Mehta
Founder, FMCG Consumer Brand
Get in touch

Ready to grow
profitably?

Tell me about your brand and what you're working towards. I take on a limited number of new clients every quarter — let's see if we're a fit.

✓
Free 30-minute strategy call to start
✓
No cookie-cutter templates — every engagement is custom
✓
Outcome-focused: your P&L growth is the only metric that matters
✓
D2C-specialist — I speak your language
🎉 Thanks! I'll be in touch within 24 hours.

I respond to all enquiries within 24 hours. No spam, ever.